Link building, as the name suggests, is an act of building links for search engine optimization purposes. There are many ways of building inbound links to a website, but some are more efficient and effective than others.
Anyone serious about promoting their law firm should add your URL of your law firm's website to every Law Directory they can. It's just good business to promote your law firm on the Internet.
One of the best and proven methods of e-marketing is link directories and article submission. This involves writing SEO optimized articles.